Bill’s career revolves around bridging the worlds of suits, geeks, and customers — that is, helping folks from business, design and technology disciplines get closer to customers and then work together to deliver great products that people love using. His current gig involves working with a driven group of folks in setting the vision, developing the strategy, and delivering on a roadmap for mobile apps and emerging digital experiences at Choice Hotels.

Prior to Choice, Bill spent three years at Target Corporation evolving and delivering payment products such as REDcard, GiftCards, and prepaid products in both their digital and physical forms, including Target’s work on mobile wallets and the REDcard transition to EMV. His past work also includes seven years working on mobile payment solutions at Apriva where he helped launch the company’s very first product, Apriva POS, and managing the AprivaPay line of mobile payment solutions for smartphones and tablets. Bill also co-founded and headed technology efforts for six years at Leadbot.com, a financial services lead generation and marketing firm, and managed new product strategy for broadband services at Winstar Communications. Bill earned an MBA, with distinction, from the Thunderbird School of Global Management.