When is a click not a click? When it’s ad fraud and this is a problem that hoteliers can no longer turn a blind eye towards. In this session, learn about the very real impact and ramifications of digital ad fraud. Think you are immune because you outsource website management to third parties? Think again! Make sure you are asking the right questions and putting advertising dollars to the most effective sources.Learn how to optimize your marketing to minimize the risk of ad fraud -- specifically what to look for in your analytics and what to do when you spot fraud.