Vice President & Brand Director
Abigail Lorden is a publishing executive with deep domain expertise in technology and business trends in the hotel and restaurant industries. As the brand director of Hospitality Technology (HT; www.hospitalitytech.com), Abigail leads the sales and editorial teams of the most influential media brand covering technology in the hotel and restaurant industries, including its print and digital portfolio, plus HT's three annual events: the highly-acclaimed MURTEC (Multi-Unit Restaurant Technology Conference), HT-NEXT, and MURTEC Executive Summit.
Abigail's background as HT's editor-in-chief for more than 10 years give her extensive insight into market trends and content tools that provide value to both HT readers and advertisers. Throughout her tenure, she spearheaded HT's highly-successful market research and analysis arm, including three annual industry bench-marking studies: Restaurant Technology Study, Lodging Technology Study, and Customer Engagement Technology Study. She also plays a vital role in HT's industry events, with strategic direction of educational content, format, and sponsorship. In 2016, she co-launched HT-NEXT in partnership with HTNG, and in 2017 is leading the production of a new industry event, the MURTEC Executive Summit.