Mario Natarelli is the co-author of Brand Intimacy, A New Marketing Paradigm an Amazon books, international bestseller. He is the managing partner at MBLM (pronounced EMBLEM) in New York and an established marketing leader to executives and their companies. Over the past 20 years, Mario has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, Mario was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia.