BO3 - Cultivating Loyalty in a Disloyal Culture
Date & Time
Wednesday, April 10, 2019, 9:45 AM - 10:45 AM
Michal Escobar, Managing Editor, Hospitality Technology
Jamie Russo, Vice President, Loyalty, Promotion & Relationship Marketing, Choice Hotels International
Leslee Torres, Sr. Vice President, Digital, Loyalty & Partnerships, RLH Corp.
Tammy Lucas, Vice President Marketing, Best Western Hotels & Resorts
How must hotels rethink their bid for customer loyalty as the competition becomes fiercer? How are leading chains going beyond points to customer experience that truly resonates. Hear strategies that have worked and where data can tip the scales for meaningful results. Find out how the concept of loyalty 3.0 will require hyper-personalization and hyper-convenience.