HT-NEXT Debuts a Simulated Hotel Environment to

 Bring Technology Solutions to Life in an All-Virtual Format

CHICAGO, Ill., August 19, 2020 -- The producers of HT-NEXT today announced that the industry-leading conference for the hospitality technology industry will debut a unique format among virtual events: HT-NEXT will unfold inside a simulated hotel environment that brings to life technology solutions for the “new normal” of hotel operations.

Originally planned as a virtual hybrid event with a physical meeting in Scottsdale, Az., HT-NEXT is moving to a fully virtual experience for the safety of all stakeholders, now taking place Dec., 1 - 3, 2020. “We’ve been developing HT-NEXT with a unique virtual program since early this year. In moving entirely online, we’re excited to bring the industry together in real time with a purpose-built experience, as safely as possible,” said Abigail A. Lorden, publisher of Hospitality Technology magazine, which produces HT-NEXT.


A Simulated Hotel Experience

In an industry-first conference experience, HT-NEXT will take place inside a simulated hotel named “HOTEL NEXT.” Participants enter HT-NEXT through the hotel’s virtual lobby, outfitted with technologies for the new normal. From there, they’ll explore a hotel guest room, restaurant, management office, and more — all while learning about relevant solutions, such as virtual check-in, two-way messaging, crowd monitoring tools, digital signage, new guest room controls, and more. The experience will also include an auditorium, networking lounge and exhibit hall, outfitted with booths from many of the industry’s top technology solution providers.


“The world may have changed, but the spirit of hospitality is still driven by trust, comfort and excellent service,” continued Lorden. “This industry is navigating new challenges that impact short-term operations, while also anticipating a shift in guest expectations for safety, control, and communication. Technology is now more important than ever in fulfilling that mission, and HT-NEXT will help hoteliers source the solutions they need.”


Solutions for Now, and Next

A hallmark of HT-NEXT is the partnership with HTNG, a membership association that tackles technology challenges and develops industry-wide guidance. That partnership will supercharge the HT-NEXT agenda with insight from the front-lines of recovery: “In recent months, HTNG members have come together with force to empower a safe reopening,” said Michael Blake, CEO, HTNG. “Our members are dedicating hours each week to identify possible solutions that will hasten the industry’s recovery.” The learnings of those workgroups will be shared at HT-NEXT.


In addition, the agenda will tap experts from related industries to share their lessons, including food service, airlines, and theme parks. HT-NEXT anticipates record turn out, as the virtual format brings the global hospitality industry together for collaboration.


Participation in HT-NEXT is complimentary for qualified hoteliers. To secure your virtual pass or learn more about the event, visit


About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for both hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes eight times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, HT-NEXT and MURTEC Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Hospitality Technology is the parent brand of the Restaurant Technology Network (, a membership community of restaurants and suppliers working together to solve industry challenges by shaping standards and sharing best practices. Visit Hospitality Technology online at Hospitality Technology is published by EnsembleIQ, headquartered in Chicago.


About Hospitality Technology Next Generation (HTNG)

The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 21 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3.1 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit


About EnsembleIQ
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence. Information on EnsembleIQ can be found at

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