For years, cryptocurrencies have been met with skepticism. How could a digital currency created by a company replace America’s gold standard? But the rise of Bitcoin, Ethereum and other major players in this space indicate that the American people are ready for and interested in this digital currency. So, what does that mean for the hospitality industry? From enhancing payment security and loyalty programs to improving the speed and ease of transactions, there are a significant number of reasons why hoteliers may want to consider this blockchain-based currency.